Crain's Detroit Business April 07, 2026 ; Opinion: Like the Final Four? To stay competitive for such events, Michigan will need to invest
Apr 9, 2026
Two years ago, we shattered the record for the best-attended NFL Draft in history. One year from now, the NCAA Men’s Final Four is coming back to Ford Field, bringing tens of thousands of fans and millions of viewers to our region. In 2028, Detroit will host IPW at Huntington Place, the largest travel trade show in the world, attracting buyers and media from more than 60 countries.